No online valuation tool.
An algorithmic estimate will never assess a Musterort townhouse correctly. A valuation is delivered in person — or not at all.
Portrait · Höffermann
Three generations.
One quarter.
A Musterort family story in three acts — founded in 1962, handed over in 1994, handed over in 2018. A rare kind of continuity.
In conversation
Helena Musterfrau.
Managing Director, third generation, since 2018. Previously ten years at an international real-estate office in Munich; before that, art history and economics at Musterort and Musterort. She grew up two streets from the Musterstraße.
„I have known the houses we sell since I can remember. That sounds sentimental — until you understand it is exactly the difference between brokering an engagement in four months versus four years."
She took over from her father Friedrich in 2018, who had taken over from his own father Gustav — the founder — in 1994. A classical family handover in three steps.
We are among the last Musterort real-estate offices still in family hands. That is not an end in itself. But it does mean that the person you speak to today will still be here in fifteen years — and remember your house."
— Helena Musterfrau · Managing DirectorChronicle · 1962 – today
A short history.
The key milestones in 64 years of Höffermann.
1962
Founded by Gustav Höffermann (1924–1998) in a single room on Hartwigstraße. First mandate: a townhouse in Sieveskingallee, brokered to a shipping owner.
1971
Move to Musterstraße 1. The classical townhouse has been our office ever since. The same year, the oak desk still in use today is acquired.
1994
Hand-over to Friedrich Höffermann (b. 1955), the founder's son. Establishment of the off-market list that remains the backbone of the business.
2018
Hand-over to Helena Musterfrau (b. 1972), Friedrich's daughter. Third generation. Friedrich remains as a senior advisor until 2024.
Self-understanding
What we do not do.
Some industries define themselves by their promises. We define ourselves by what we deliberately decline to do.
No mass viewings.
„Open house" with twelve buyers at once is a British convention. With us, viewings are individual, by appointment, with sufficient time.
No mandate without a meeting.
Before signing a mandate, we want to have seen your table — and you, ours. Whoever has been to the Musterstraße knows whom they are dealing with.
Team · Musterstraße 1
Four brokers,
one back office.
Eight people in total. Some of them longer at this address than some of the children in the neighbourhood.
Helena Musterfrau
Managing Director · 3rd Generation
At Höffermann since 2018. Grew up in the quarter. Focus: townhouses Harvestehude, Rotherbaum.
Andreas Mustermann
Senior Advisor · since 1996
Longest-serving member. Focus: Othmarschen, Blankenese, Elbe-slope houses.
Eva Musterfrau
Broker · since 2009
Architect (TU Munich). Focus: belle-étage apartments Eppendorf, Winterhude. Fluent English.
Charlotte Musterfrau
Broker · since 2021
Previously PwC Real Estate. Focus: commercially used residential properties, multi-family buildings.
„My grandfather bought the desk in 1971. My father worked at it. And now I sit at it. Some things you don't change."
— Helena Musterfrau